Occasion Define

What is Occasion Segmentation?

• Occasion definition: 1. A particular time, especially when something happens or has happened: 2. A special or formal.
• Occasion means something special––that happens seldom or is notable when it does. On occasion, we sit down together as a family, but not every day, and never for dinner. When Great Aunt Mabel visits, however, we rise to the occasion and stage a large family meal.

Markupr.net, Inc. 310 4th Ave S Ste 5010, Minneapolis, MN 55415 USA. Phone: +1 (612) 756-9931, Email: info@markupr.net. Learner's definition of OCCASION. count: a special event or time. Birthdays, anniversaries, and other special occasions. They marked/celebrated the occasion with their families. She wrote a song especially for the occasion. Roses are the perfect flower for any occasion. Formal occasions.

Occasion definition, a particular time, especially as marked by certain circumstances or occurrences: They met on three occasions.

Define Occasion Biblically

Occasion segmentation is the process of dividing the market into groups according to specific occasions related to the customer. Occasion segmentation focuses on slicing the market based on certain specific events during a particular time, when a customer is in a need of a product or a service. This type of segmentation is usually time bound and helps targets those customers who want a certain product for a certain event or occasion.

Importance of occasion segmentation

Some products or services are seen as being appropriate for a particular situation or occasion. Meaning, that the customer is looking for specific products on specific times or occasions. Occasion segmentation classifies the customers into time bound needs based on some certain important event in a persons life. Such products would be very useful during that particular occasion and would otherwise be irrelevant.

Occasion segmentation is one of the different ways of carrying out behavioral segmentation, as it uses the customer's buying behavior pattern of buying on occasions. Behavior segmentation is one of the four types of market segmentation.

Occasion segmentation is primarily divided into three types:

1. Occasions for all or universal - These are certain events which happen for everyone around the world. Companies can use this time period and can cater to the needs of the customers.

2. Regular personal occasions - Certain important events occur regularly for people. Occasion segmentation helps identify those customers with a specific need during these events and can be targeted easily

3. Rare personal occasions- Some events happen very rarely for a customer but can be extremely important. Hence companies focus on targeting those customers who can buy their products or service during that particular occasion.

Occasion segmentation examples

1. Universal occasions- There are certain events which help companies target customers. Events like Christmas, Diwali, Easter is a good opportunity for chocolate companies to aggressively promote their products. Another example is during football world cup, companies selling footballs, merchandise etc can use occasion segmentation to tap the market better

2. Regular personal occasions - Events like a person's birthday or anniversary occur regularly. These are targeted by companies making cakes or gift items. Tour and travel companies often give discounts to couples travelling for their anniversary

3. Rare personal occasions- One of the major rare occasion in a person's life is their wedding. Occasion segmentation is done by wedding management companies, bridal dress brands, companies offering honeymoon packages, banquet halls etc.

Hence these are some examples where occasion segmentation is used to target customers effectively.

This article has been researched & authored by the Business Concepts Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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ocasión

oc·ca·sion

s.

• time ocasión femininewe met on several occasions - nos encontramos en varias ocasiones
• event acontecimiento an important occasion - un acontecimiento importante
• opportunity ocasión, oportunidad femininea propitious occasion - una ocasión favorable
• cause ocasión to give occasion to - dar ocasión a
• reason motivo his odd behavior was the occasion for laughter - su extraño comportamiento fue motivo de risa
• need ocasión, caso done for the occasion - hecho para el caso
• gathering acontecimiento

as the occasion requires

• según el caso, según se necesite

on occasion

• ocasionalmente, de vez en cuando

on one occasion

• en cierta ocasión, una vez

on the occasion of

• con ocasión de, con motivo de

should the occasion arise

• in case of need llegado el momento, de ser el caso
• if there is opportunity si se presenta la ocasión

to be equal to o to rise to the occasion

• estar a la altura de las circunstancias

Auspicious Occasion Define

transitive

Occasion Definition Francais

• ocasionar, provocar